Social Media Strategy
In today’s world full of new media and digital communication technologies, companies of all sizes and industries have a huge opportunity to expand the reach of their messages using social media. Social media has the potential to attract and hold the attention of a vast demographic of people, especially those who have grown numb to traditional media. Below are some other benefits your company will experience by utilising social media:
• Affordable Marketing – There’s no need for a large budget to conduct social media marketing
• Viral Nature – Users can easily share your messages with their friends with a click of a button
• Enhances Brand – Through social media you can build and enhance your online reputation
• Builds Credibility – User generated endorsements are more credibility than traditional advertising
• Increases Traffic – A well-planned social media strategy will drive more traffic to your website
• Engages Customers – Connect with your customers and respond to their feedback in real-time
Though the majority of companies are aware of the benefits associated with social media, many have not established a social media strategy. Why? It could be due to limited resources or simply because they do not know where to begin. To help your company get started with social media, Emarkable has created this Social Media Strategy Workshop which contains best practices, checklists, templates, tools and resources so your company can:
• Educate yourself and your staff on social media
• Ensure social media policies and guidelines are established
• Ensure your brand is protected and consistent
• Create a social presence and community
• Utilise social media in your PR endeavours
• Measure your social activities
• Monitor your online brand reputation
• Establish a digital crisis management strategy for social damage control
It’s vital that your company stay up-to-speed with today’s evolving digital media technologies. This way, you can monitor what customers are saying about your brand online, but more importantly, leverage these new media tools to create and foster positive conversations around your brand.
Contact us for a Social Media Conversation.
“Opened with discussion and realizing early that we all had shared problems lecture was very Helpful” Chris Donoghue – Newstalk 106 – 108
“I would recommend this course to other radio stations” Ethel Power – CEO Tipp Fm
“In relation to social media and using this to benefit Tipp Fm. I believe this course was invaluable” Cian Maher – Tipp Fm
“I would definitely recommend this course. It was very interesting to hear from other stations re: Facebook, Twitter, Etc” Katie Rogers – Shannonside/Northern Sounds
