Before We Begin

Brand Protection and Consistency

 

When your company launched your website, you had to register a branded domain name (i.e.: company.com) It is equally important to register your brand and any trademarks you have on the social portals – even if you are not yet active in the social space

Educate Yourself and Your Staff

 

A well-planned and properly implemented social media strategy can drastically transform a company’s online brand. It has the capacity to turn a local, small-scale business into an international brand name

Ensure a Social Media Policy is in Place

 

A social media policy is a document that outlines the corporate guidelines and principles of communicating with the public using social media platforms. The policy applies to all employees and is effective at all times – both during and after work hours

General Social Media Networking Guidelines

 

Each social media platform has its own rules and regulations but the social media guidelines listed below are a standard list that applies to all social media interactions. It is important that you enforce these within your staff to ensure all employees follow these guiding principles

 

Our workshops will expand on these issues, to help your company get started with social media, Emarkable has created this Social Media Strategy Workshop that contains best practices, checklists, templates, tools and resources book a consultation.