What is a Social Media Policy?
A social media policy is a document that outlines the corporate guidelines and principles of communicating with the public using social media platforms. The policy applies to all employees and is effective at all times – both during and after work hours
Importance of Establishing a Social Media Policy
Whether or not your company is active in the social space, your employees are likely interacting on the social portals – even when they’re not on the job. Therefore, regardless of how active your company is in the social space, you must ensure you establish a corporate social media policy. Your employees must be aware that any mention of your company (whether in professional or personal use of social media) must be done in a responsible manner. It is vital that your staff understands that all content associated with them must align with your company’s values and professional standards. Also, a social media policy will reiterate for employees that company loyalty extends to all forms of communication, both inside and outside the workplace.
Tips for Writing a Social Media Policy
State an objective. Tell employees right from the start what they will take away from reading the policy. This will usually be covered in the “overview” section of the policy.
Specify branding standards. Include information on how your company’s brand should be represented in the social portals, including corporate colors, fonts, logos, etc.
Outline appropriate communication practices. Employees should know how to communicate on the social portals, both on and off duty, to responsibly represent your company’s brand.
Discuss confidentiality. Be sure to educate your employees on the importance of protecting your company’s intellectual property.
Update your policy regularly. The social media world changes by the minute. New tools and applications are introduced to social network users virtually everyday. Therefore, your policy must evolve on a regular basis to keep pace with the changing social environment.
Our workshops will expand on these issues, to help your company get started with social media, Emarkable has created this Social Media Strategy Workshop that contains best practices, checklists, templates, tools and resources book a consultation.