Monitoring Your Online Brand Reputation

With the World Wide Web at our fingertips, people are more frequently searching online to learn about a company’s brand and the quality of their products and services before making a purchase. The reason is they want to hear what others are saying about a company and their products or services before doing business with them.

The reality is: people could be talking about your brand online. Are you listening to them? Even if your company is not actively implementing a social media strategy, it is advised that you still monitor the “social chatter” taking place online, especially as it relates to your brand.

Free Social Monitoring Tools

This tool sends you email updates of the latest relevant Google results based on your choice of keywords. You can subscribe to each alert through email and RSS. The alerts track blog posts, news articles, videos and even groups.

This is considered today’s largest blog search engine. Search Technorati for your brand and subscribe to RSS alerts to get updated when someone mentions your brand in the blog atmosphere.

If you are looking to monitor blog comments, take advantage of this tool, which lets you find, follow and share comments from across the web. Anytime you write a comment with a link to your website, Backtype attributes it to you.

This social media search engine searches the web for user-generated content, such as blogs, comments, bookmarks, events, news, videos and microblogging services. By using this tool, you are able to track any mentions of your brand across all these channels. Other social search engines include Serph and Keotag.

With this tool, you can compile all of your social accounts (i.e.: YouTube, Delicious, Twitter, blog and Flickr) and pull them together into a single feed. Using this search engine, you can conduct searches on your brand through all social networks at once.

This web-based tool allows you to monitor Twitter conversations in real-time for mentions of any words or phrases you choose.

Discussion boards are another channel where people can talk about your company and brand. Boardtracker allows you to receive instant alerts from discussion threads that cite your brand name. Other tools that work similarly are Boardreader and Big Boards.

Our workshops will expand on these issues, to help your company get started with social media, Emarkable has created this Social Media Strategy Workshop that contains best practices, checklists, templates, tools and resources book a consultation.