Legal Uncertainties and Considerations
Social media is largely untested in the Irish legal system so there is a lot of uncertainty in the marketplace.
Commercial communications/advertisements must be
• Lawful • Honest • Decent • Truthful
Data Protection and Privacy
Personal information collected from users on-line (e.g. form filling, competition entries) is personal data, companies need to adhere to the data protection acts.
Blogs and posts can be defamatory. Tracing bloggers and those responsible for postings can often be impossible. Who is liable for a website/social media page for a posting?
Copyright is an exclusive right to copy, make available to public and adapt and consent is required. This is different to the current culture of ‘free’ on the internet
4Cs of Employer Internal Social Media Policies
• Consider • Create • Communicate • Comply
Our workshops will expand on these issues, to help your company get started with social media, Emarkable has created this Social Media Strategy Workshop that contains best practices, checklists, templates, tools and resources book a consultation.
We’ve developed a number of tips on various digital topics. Why not sign up and get a tip weekly to your email.